In the spotlight｜Shanghai Yifang and Fine Taste Biological attended HOTELEX Shanghai with new catering products

From May 29 to June 1, the four-day HOTELEX Shanghai came to an end at the Shanghai National Convention and Exhibition Center. Shanghai Yifang Rural Technology Holdings Co., Ltd. (“Shanghai Yifang”), a member of Huabao Flavours & Fragrances Co.，Ltd. (“Huabao”) and Hunan Fine Taste Biological Technology Development Group Co., Ltd. (“Fine Taste Biological Technology”), an enterprise invested by Huabao, attended HOTELEX Shanghai with new catering products and integrated application solutions, thus winning the favor and affirmation of the audience present at the expo.

The way of professional exhibition cluster was adopted at the expo to release the strong magnetic field effect by enabling the all-factor industry chain of “food, hotel, transportation, travel, shopping, entertainment”. The expo attracted more than 3,000 exhibitors and nearly 250,000 professional visitors from in-hotel catering, supermarket & retail, leisure & catering, food & beverage trade, catering investment, tourism & leisure, and other channels to conduct business and trade exchanges on site.

“Classic+ Innovation” makes the beverage product mix stand out

Shanghai Yifang actively responded to the development trend of the new tea market and brought a series of trendy products that go viral on the social media platforms. The innovative beverage product mix and solution of Shanghai Yifang stood out at the expo. Its various Popping Boba and creative tea drink product mixes brought delicious and fun taste experience to the audience. A variety of seasonal fruit drinks were provided at the booth, bringing more quality and efficient one-stop solutions to industry partners. Its classic and innovative product mixes led the trend of taste.

As a new high-tech enterprise integrating vegetable and fruit planting and processing, fruit and vegetable product R&D and sales, Shanghai Yifang has focused on independent R&D, closely followed the market demand, and relied on its excellent core technical team and advanced R&D platform in segmented fields to accurately grasp market trends such as dairy products, baking and tea drinks, and commit itself  to providing comprehensive solutions of fruit and vegetable ingredients for food manufacturing and tea service enterprises. It is a high-quality supplier of a range of well-known catering enterprises and food enterprises. Shanghai Yifang will continue to select high-quality raw materials for customers, provide higher-quality and healthier food, and rely on Huabao International Intelligent Scientific and Technological Innovation Platform to bring delicious flavors to the world.

Be a technology-based catering enterprise

Fine Taste Biological brought its series of “convenient and standardized” new quality flavor products to the expo, and attracted high attention of audience and traders by virtue of its brand image, product highlights and whole-industry chain advantage. The exhibited star product series included the Luosifen Series, the Chinese Food Series, the Hunan-style Marinated Product Series, and the Soup-stock Series, which are series products with regional characteristics produced by Fine Taste Biological for different regional consumer markets.

With young family consumers becoming the main consumers and the promotion of catering chain, convenient and delicious catering food has become one of the main trends in the industry development. Fine Taste Biological grasps the market demand, restores the flavor of natural ingredients, and creates natural, healthy, and safe products featured by strong flavoring, distinctive characteristics, harmonious and pure taste, high cooking adaptability, high thermo-stability, stable quality, and favorable cost performance.

As a professional food and beverage flavor solution provider, Fine Taste Biological has had strong presence in the food field for more than 8 years. It has always adhered to the original aspiration of “technology-based and innovation-oriented” development, and been committed to the R&D and production of “natural, healthy, safe, and nutritious” customized flavor products, shared R&D resources in all fields of food, successfully created popular flavors that lead the market trends by virtue of its professional product development capabilities and unique flavor exploration experience, provided customers with complete personalized and customized service solutions, and comprehensively met customer needs, thus having won the recognition of a wide range of customers and consumers.

Huabao constantly integrates innovation into its products, to keep up with market demands. Huabao has strong presence in food flavor and ingredients industry, to provide global customers with “green, nutritious, and healthy” products and integrated solutions and services. In the future, we will always take technological innovation as the driving force, meet the diversified needs of consumers, and steadily move forward on the road of creating win-win cooperation with partners.